Changing templates & SEO
Posted by - NA - on 13 August 2013 11:21 AM
When changing templates, it is important to know that your SEO will be impacted to some extent - therefore, you will want to make sure that you are prepared to take action immediately after moving your new template live, in order to minimize that impact.
The primary reason for the possible SEO issues is that, unless you are switching 'cross-platform', like from a Jackson to a Brooklyn (both Generation II Hybrid Flash templates), or from an Orion to a Dorado (both HTML5 templates), the linking for your site WILL be different:
Generation I template page link: http://yourdomain.com/index2.php (this will not change visually from page to page of your site)
Generation II template page link: http://yourdomain.com/site/#/info/newborn/ (this will change from page to page)
HTML5 template page link: http://yourdomain.com/#!/Info-Page (this will change from page to page)
Flexsitez template page link: http://yourdomain.com/info-page/
(**IMPORTANT NOTE: The links on the Flexsitez template will vary based on the Settings > Permalinks settings, which are user set!**)
The BEST way to minimize the impact of a template switch is to make your NEW site content as close as possible to the old as possible, meaning naming pages, galleries, and other areas what they were on the old template.
And, the MOST IMPORTANT thing to do is submit your new site content for crawling IMMEDIATELY after the template is moved live!
You can submit your content to the 3 major search engines here:
You can submit to OPD (Open Directory Project - used by AOL.com) here: http://www.dmoz.org/docs/en/add.html
You can learn about submitting your link to Facebook here: http://www.ehow.com/how_8320544_submit-url-facebook.html
If you have additional questions or concerns, please contact firstname.lastname@example.org, or refer to the Psitez Guide to Google Analytics & SEO article here: http://www.portfoliositez.com/support/index.php?_m=knowledgebase&_a=viewarticle&kbarticleid=466