Knowledgebase: Presales FAQ
I don't know what I need for a web presence, help?
Posted by Jen on 10 September 2009 05:19 PM
When creating a web presence there are three things you need:

1. Domain Name
2. Website
3. Hosting

Domain Names

We recommend NameCheap. They offer new domain registration starting as low as $3.99/year, and domain transfers starting at just $4.99/year (Portfoliositez does NOT offer domain name registration services. A domain transfer would be necessary in the event that you need to switch registrars, for whatever reason)

Your domain name is what directs people to your site on any given server (ie- No Matter what method or company you go with for websites you will need at least one domain name. You can always have additional domain names point to the same place if you would like, for instance both and can point to the same webpage. You can learn more about the different types of domains and their functions here:


This is where it gets interesting. There are many options for web sites including building it yourself, getting a custom unique site built, and buying a template. If you are creative you can build the website yourself. Some software that will be very helpful is Adobe Dreamweaver and Adobe Flash. Both will require programming knowledge though. If you design yourself just remember to keep it simple. Your images/art should be the main focus; a website is just a holder to highlight the content.

The next option would be a template. We are a little biased; however this can be a very cost effective solution for getting a high quality site that is as good a custom for a much more affordable price. Of course our first recommendation for this service would be our OWN product, however we do understand that our styles of design might not suit everybody, or our service might not be what you are looking for.

For this reason we want you to have access to the best companies out there for getting a quality design and great customer service. Our favorite company (Portfoliositez excluded, of course!) is

Having worked in the industry for many years, Jen has had many opportunities to see how their customer service has set the standard in the business. Their templates are also very high quality and have a different look and feel than our sites, which may suit your tastes better.

Some other companies that also deserve recognition for great service and products are:,, and

These are just a handful of template companies out of a very large group, however, we believe they are the top of the industry. When choosing a template company you should research them when possible (forums are great for this), make sure they have great customer service, make sure you can edit the content easily without much computer knowledge, and that their style matches your body of work.

The last option, which is the best for web presence, is getting a custom site. Ideally if you are looking to stand apart this is what you need. It can be quite costly, however.

Custom websites can range anywhere $2000-$20,000. If this is the way you opt to go, you may want to check out these top rated custom website design companies:,,,


Hosting is your chunk of space on a physical computer that shares your information with the World Wide Web. With a service like ours this is included. If you choose to go with a design service where you need to establish your own hosting, we recommend,, or

When dealing with websites you should keep in mind that the internet is a growing industry. More and more people are turning to the internet to provide information. If you do not have a web presence you may be missing out on potential clients who don’t want to consider your services, because it takes more effort to find out about them than to find out about your competitors.

Web sites are also changing at a rapid rate. Your website design/style may get outdated in as shortly as 1 year. Staying up to date with the latest trends such as client proofing, online ordering, etc. is important. When comparing options you should consider that this is not going to be a one-time purchase that lasts you 10 years. You need to budget in what it will take to refresh your look every couple of years at the least to ensure you are looking at your web presence in a realistic financial plan.

If you have any additional technical questions about establishing a solid web presence, please feel free to contact us at, and we will be happy to assist you in every way we can!
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